1. To Promote Products, Services, Events, Organization, Ideas, or Yourself.

A website allows you to display your information for everyone to see thus giving your promoted content a global exposure with minimal expenses.

2. To Offer Services Continuously.

This might not be of grand importance to you (it might also act as a burden), but to your customers it is very empowering and imperative. The Internet puts the web browser in control – and if you are not there, you will be automatically dropped in favor of an online competitor.

3. To Answer Frequently Asked Questions

Answering the same questions over and over again can become a waste of money and employee morale. A carefully crafted list of Frequently Asked Questions (FAQs), posted on a website, can reduce the stream of repetitive questions so your commercial department can actually start supporting customers, and your Sales Department can dedicate their time to selling!

4. To Improve Branding

Branding is a way to differentiate your product, service or company from its competition, and create loyalty. The content of a website, its approach and reach such as newsletters allow for many ways to differentiate you and build up loyalty. The problem today is: if you do not do this, a competitor would gain a core competency not only your prospects sales, but also their loyalty away from you with their website! It is the survival of the fittest and if you’re not the fittest, you won’t make it.

5. To Reach a Local Market, Regional, National, International, and Global Market Simultaneously!

The wizard of today’s world has become the search engine! People have become dependent on it whether it was Google, Bing, Yahoo, etc…  “Ask and you shall receive” is their motto. As a decision maker today, one should guarantee his business (whatever it was) to be one of the provided answers.

6. For Inquiry Marketing: Be Found – Period!

A major advertising conference mentioned recently “advertising is dead”. Interruption marketing does not work as it used to, due to video on demand, TiVo, the Internet etc… The consumers are more and more difficult to reach. Instead, they are in control; they are searching – on the Internet. It is inquiry marketing. Search and be found, or fail to be found and lose the customer.

7. To Share Necessary Business Information.

People use the Internet often trying to find quick answers to basic questions. What are your opening hours? Do you offer payment plans? What is your phone number or email address? These are the days of “Inquiry Marketing”; so get a website if you do not already have one, and make sure that people can actually find it in the search engines and directories.

8. To Be Able To Compete With The Big Guys.

Many small companies successfully take on the big Guys. Websites can be relatively economical (when weighed against running a traditional brick-and-mortar store), and with proper usability and search engine optimization your website can be as good as your larger competitors, or even better!

9. Because People Expect It.

Today, upon the first encounter in a business setting, people ask you ‘can I have your website?’ instead of ‘can I have your business card?’ Websites offer your potential consumer an overview about what and who you are. By having a website you show the world that you are a serious business. Not having one makes you suspicious in the eyes of many prospects. It is silly but true: a website will enhance perceived professionalism.

10. Finally, Because Competition Forces You To(o).

Your competition will force you to get a website, if you do not already have one. Customers (especially the newer generations) will demand you have a website, and will pass you over if you do not have one. It is a matter of adjusting to shifting market conditions. And things will continue to shift, at an amazing speed – just look at how fast the Internet has become an integral part of our lives…

Many of the above mentioned reasons do apply to your situation. Intelligent Designs today does not only offer you the suitable mix of maintenance and design, but also goes on to promote you into the cyber realm through search engines and social network media by advertising your brand and image to the proper audience. To know more about the Services we provide, (click here).

Intelligent Designs is located in Beirut, Lebanon.